What to spend on an engagement ring? Demystifying the Myths There was once a time when people adhered to myths surrounding how much an engagement ring should cost. These being that one should spend either 1, 2 or 3-months salary on a ring. At Tiffany & Co, shoppers spend between £1,210 and £806,760 on a ring with the classic Tiffany Setting. Cartier’s most popular styles are the 1895, 1995 paved and the Cartier Destinee, which start at around £2,000 and stretch into millions. Now, it is really a case of what feels right for the individual and what they feel comfortable spending. The best way to proceed is to know your budget and stick to it. If you find a reputable jeweller who you trust, they will show you what you can afford and what the best options are for you. Engagement Ring Knowledge Do some research into a diamond’s Four C’s (Cut, Clarity, Colour and Carat) so you can understand what is most important for you and your partner. If you tell your jeweller what is the most important C for you, then they can pick the right diamonds for you accordingly. This is also where another myth goes out the window; size isn’t everything. Cut and clarity can have a huge effect on how dazzling the ring is. Having some understanding of engagement rings will put you in good stead to get what you really want and have the confidence to question anything you are not sure of. Some basic knowledge of platinum, diamonds, Four C’s, settings and gemstones is putting you at an advantage. Another tip to get the most for your budget is to get a custom-made ring as you will be able to see the stones loose, and be sure there are no flaws in them that the setting might be hiding. Custom rings are not as expensive as you may think. If you go to a jeweller direct and cut out the large overheads of a shop, then you will get more bang for your buck. You also get to meet the person who will hand make the ring and see where it is made. Making it a far more personal and enjoyable experience.