Diamonds are forever! Not only are they stunningly beautiful, but also diamonds are well known for their durability. No wonder they are the key stone on engagement rings. I will ensure you are well taken care of by providing and giving you expert advice to narrowing down your decision until the perfect diamond engagement ring is chosen.

I strongly recommend that customers choose a perfect combination of quality and size, by showing them a wide array of choices within the customer’s budget. Furthermore, to ensure quality, I will provide you with copies of each individual diamond’s grade certificates as provided by GIA, so that you are sure that what you are buying is guaranteed authentic, traceable and accredited.

The 4C’s are the essential characteristics in choosing the right diamond. Added to that are the diamond’s shape and size. Thus, I have come up with an easy guide for you to make a wise decision in making the most of your money when choosing the perfect diamond engagement ring.



Round brilliant diamonds are found in over three-quarters of diamond engagement rings. This goes to show round brilliants are tremendously popular because of its brilliance and intense fire. The round brilliant diamond’s cut maximises the light’s refraction and reflection. Not only are round brilliants the most sparkling and dazzling shapes, but also they are timeless, versatile and above all flattering, which makes round brilliants a perfect choice for your fiancée whenever you are unsure of your options.

Fancy-shaped diamonds also offer a distinct and unique shape if you want to stand out. The bright side is these diamonds are approximately 40% cheaper on the average. If you are enticed by round cuts, the princess-cut diamonds, which are proportioned similarly with round brilliants, also are a good option. Rather than round, they are skilfully cut with a square shape, giving them a modern look, yet strikingly beautiful.

If you want to go traditionally vintage, the cushion-cut diamonds with its iconic soft edges are the choice for you. Then there are the radiant diamonds, combining the sparkle of a round brilliance and the chic cut of a rectangular emerald.

Asscher-cut and emerald-cut diamonds exude a dramatically elegant look. Both are step-cut diamonds, and while they miss out on the brilliance of princess and round, they make up for a mirror-like refined shine thanks to their polished facets.

Make the most of your stone’s size by opting for a marquise, pear or oval cut. Or flatter your fiancée’s hand with a heart-shaped cut.



Once you have decided on the diamond’s shape, now comes the tricky part—quality and size. A certain compromise might be necessary between size and quality. The question you should be asking yourself is whether you would prefer a smaller diamond but with a perfect grade cut or colour or would you go for a sizable cut yet at a lower grade on cut or colour? You could always go for a balance between the two or meet both halfway.

When you have considered the diamond’s size, the next thing you would need to consider is carat, the diamond’s weight. If you are thinking about your budget, you can estimate the diamond’s size based on its carat and, in turn, estimate its cost. The larger the diamond, the bigger the carat weight, thus the higher the cost—Priorities.



The diamond’s 4C’s—colour, cut, carat and clarity—are the basis for the stone’s grade, per gemologists and jewellers. Since carat has already been described, let’s look at the remaining three characteristics.



The cut’s calibre significantly marks a diamond’s quality, compared with the other 4C’s. An expertly cut diamond enhances the stone’s natural fire, scintillation and brilliance and maximises the diamond’s clarity and colour. Meanwhile, poorly cut diamonds lack sparkle, are flat and are muted.

Compared with the other characteristics of a diamond, the cut is much difficult to grade since an element of perception and singularity great impacts the final grade compared with round brilliant’s industry-set standards. Rest assured that I will provide you with the proper knowledge when it comes to the principles behind a quality-cut diamond. I will also assist you in maximising the balance between carat weight and the diamond’s aesthetics. A diamond with top-level grade cut, such as Very Good, Ideal or Super Ideal, is of quality and will last a lifetime.



Colourless diamonds are not only the rarest but also the most beautiful white stones. These stones maximise how light enters and exit its walls. While carat has industry-industry standards, colour also has its own scale set, with D being the highest rating for a completely colourless stone, and between F and H being very good (a much affordable selection).



Similar to carat and colour, clarity has its set of grade scale. Clarity is graded according to its flawlessness, ranging from FL for flawless to I1–I3 for inclusions. Inclusions and blemishes affect a diamond’s clarity but are mostly not noticeable to the naked eye. Thus, clarity is mostly the least of a buyer’s concern.

Extremely rare to find are flawless diamonds, and they are the most valuable. In fact, those critical customers are willing to shave a few grades below the top level. Although there are inclusions, SI1 or VS1/2 often are in the good middle ground. To choose which is right for you, have a look at the diamond.